President & CEO
Beatriz (Betty) Manetta is President and CEO of Argent Associates Inc., and Asociar, LLC. Argent evolved from its supply chain roots into a technology and software development firm. Argent has a national footprint with main offices in Edison NJ and Plano TX. Asociar is a global firm delivering complete end-to-end supply chain optimization of virtualized network technologies. Asociar is headquartered in Plano TX and has manufacturing facilities in Richardson, TX.
Ms. Manetta holds a Bachelor of Science degree in Accounting and Marketing from Rutgers University and a Masters of International Studies from Seton Hall University. She was the recipient of the Beta Gamma Sigma Award from Seton Hall for her significant contributions to the strength and vitality of the economy combined with her business service achievement to humanity.
Ms. Manetta spent over 20 years in Corporate America, primarily in the telecommunications industry, before leaving to launch Argent Associates Inc., in 1998. During her corporate career, she held national and international assignments in technical support, sales, human resources and quality management and control.
Ms. Manetta is a champion of ethnic minority, women and small businesses enterprises. She championed small business in President George W. Bush’s President’s Export Council. She advised on international trade matters and its impact on small, women and minority businesses and chaired the sub-committee of Technology and Innovation. She continues to help direct the national MWBE conversation and policies through her board memberships in the U.S. Hispanic Chamber of Commerce, the Greater Dallas Hispanic Chamber of Commerce, the D/FW MSDC, and the Women’s Business Council Southwest.
Ms. Manetta encourages young women to pursue entrepreneurism in technology and supports these efforts through her board seats in Tech Titans, TIA, and Seton Hall University Board of Regents. She takes her commitment to continuous learning and social responsibility seriously and inspires young people to do the same.
She has received numerous awards locally and nationally for her leadership and commitment to excellence. She is driven by the belief the true business success is symbiotic to the success of the community.