President & CEO
Orange County Hispanic Chamber of Commerce
Reuben Franco is the President and CEO of the Orange County Hispanic Chamber of Commerce. Prior to joining the OCHCC, Reuben spent 16 years in the banking industry, where he served as a lender to numerous entrepreneurs in Southern California. Reuben’s current work with the OCHCC is focused on advocating on behalf of business at the local, state and federal level and providing the needed resources it takes to help Orange County Businesses succeed.
Reuben serves as a director on the nonprofit boards of the Los Angeles Mission, Encuentros, The Orange County Hispanic Chamber Education Foundation and on the advisory boards of Kidworks, Hispanic 100 and ALPFA. He also serves in the capacity as Vice-Chair of the Community Investment Council for the Orange County United Way. Reuben holds a Bachelor of Arts in Economics from the University of California at Los Angeles.