WASHINGTON, Nov. 5, 2015 (GLOBE NEWSWIRE) — The United States Hispanic Chamber of Commerce (USHCC) commends Boehringer Ingelheim (BI) for their prize-winning diabetes prevention and care campaign, Cuida Tu Don, which won seven awards at the Direct to Consumer (DTC) Multicultural Health Conference. The initiative engages, educates and inspires the 3.2 million Hispanics in the United States with type 2 diabetes to stay healthy while managing their illness.
Every year, the DTC Multicultural Health Conference presents awards for the best campaigns aimed at diverse audiences. Boehringer Ingelheim won more prizes than any of their competitors. The company was awarded the gold prize for Best Hispanic Campaign, Best Television Campaign, Best Website, and Best in Show (across all categories and entrants). Boehringer Ingelheim also won silver prizes for Best Point of Care Program, Best Digital Campaign, and Best Disease Education.
“The USHCC applauds Boehringer Ingelheim for demonstrating outstanding character and a sincere responsibility for the community as they raise awareness of type 2 diabetes. This initiative is representative of the company’s commitment to the health of their patients and their families,” said USHCC President & CEO Javier Palomarez. “We are proud to support our partners at Boehringer Ingelheim as they continue to impact millions of Americans through their remarkable public health awareness program.”
“As a longstanding partner of Boehringer Ingelheim, the USHCC is privileged to witness its dedication to promoting the well-being of all Americans. Their innovative work illustrates how business can build stronger and healthier communities,” said USHCC Chairman Raymond Arroyo. “We commend Boehringer Ingelheim for raising awareness of type 2 diabetes and look forward to supporting this industry leader for years to come.”
Cuida Tu Don provides resources and information about nutrition, fitness, and treatment options. The initiative features television personality Mario Kreutzberger—better known as Univision program host Don Francisco—who acts as an ambassador for the campaign by interviewing people living with diabetes in special online episodes. For more information on the campaign, visit www.cuidatudon.com.
Boehringer Ingelheim Pharmaceuticals, Inc., one of the world’s leading pharmaceutical companies, has been a partner of the USHCC since February of 2014. Founded in 1885, BI has focused on the manufacturing and marketing of products that address various illnesses including respiratory and cardiovascular disease, diabetes, and hepatitis- many of which are prevalent within the Hispanic population. Through the research, development, manufacturing and marketing of high therapeutic value, Boehringer Ingelheim is using innovative solutions to address health problems across the globe.
About the USHCC
Founded in 1979, the USHCC actively promotes the economic growth and development of our nation’s entrepreneurs. The USHCC advocates on behalf of nearly 4.1 million Hispanic-owned businesses, that together contribute in excess of $661 billion to the American economy, each year. As the leading organization of its kind, the USHCC serves as an umbrella to more than 200 local chambers and business associations across the nation, and partners with more than 250 major corporations.
For more information, visit www.ushcc.com.