The United States Hispanic Chamber of Commerce (USHCC) applauds Telemundo and Boehringer Ingelheim Pharmaceuticals for collaborating on the primetime telenovela “Bajo el Mismo Cielo.” The storyline raises awareness about Type 2 Diabetes among Hispanic viewers as part of Telemundo’s Prevenir es Vivir (Prevention is Life) health and wellness campaign.
“Bajo el Mismo Cielo” follows the story of an immigrant father struggling to achieve a better future for his family. Boehringer Ingelheim is sponsoring the storyline’s integration of Andrés Cabrera, a character suffering from Type 2 Diabetes, as well as a custom vignette airing alongside the show. The vignette features actor Juan Cepero in character as Cabrera and encourages viewers to visit www.cuidatudon.com for more information about Type 2 Diabetes.
“The USHCC commends Telemundo and Boehringer Ingelheim for their joint efforts in raising awareness about type 2 Diabetes, illustrating how innovative business partnerships can be brokered for a noble cause,” said USHCC President & CEO Javier Palomarez. “With Boehringer Inhelheim’s medical expertise and Telemundo’s top-rated original programming, the story of those battling diabetes can be told to millions of viewers across our nation. We are proud to call these two industry leaders our friends, and look forward to supporting their groundbreaking initiatives for years to come.”
Telemundo and Boehringer Ingelheim’s diabetes awareness campaign will also feature Boehringer Inhelheim-sponsored health experts for Q&A sessions on the morning show “Un Nuevo Día”, as well as a cooking demonstration with Chef James, and a “Truth or Myth” segment providing facts about Type 2 Diabetes. They are also partnering on exclusive webonly content for the novela’s page on Telemundo.com.
About Boehringer Ingelheim
The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, Boehringer Ingelheim operates globally with 146 affiliates and a total of more than 47,700 employees. The focus of the family-owned company, founded in 1885, is researching, developing, manufacturing and marketing new medications of high therapeutic value for human and veterinary medicine. In 2014, Boehringer Ingelheim achieved net sales of about 13.3 billion euros. R&D expenditure corresponds to 19.9 per cent of its net sales. For more information, please visit www.boehringer-ingelheim.com Twitter: www.twitter.com/boehringer
Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About the USHCC
Founded in 1979, the USHCC actively promotes the economic growth and development of our nation’s entrepreneurs. The USHCC advocates on behalf of nearly 3.2 million Hispanic-owned businesses, that together contribute in excess of $486 billion to the American economy, each year. As the leading organization of its kind, the USHCC serves as an umbrella to more than 200 local chambers and business associations across the nation, and partners with more than 240 major corporations. For more information, visit www.ushcc.com.